[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Are you the guy (or gal) sitting at the end of the bar, crying into your beer about how your industry is so boring you can’t possibly think of one more interesting thing to write about? Get over yourself and start […]
What (and how) do you pay freelance writers for content?
It depends. The pay range for writers is huge — like Walmart to Tiffany’s huge. Most of the time, that price difference is reflected in quality and scope, starting with writers who churn out generic copy that’s low in engagement but heavy in keywords, all the way up to content strategists who help you devise […]
Is Your Writer a Diamond or a Dud? Here’s How to Tell.
Have you ever hired a writer — whether in-house or outsourced — only to start wondering if you’ve been had? I don’t mean that the writer intentionally tried to put one over on you. But, as I’ve been saying since I first started my business, [tweet]the internet is an all-you-can-eat buffet for writers — and […]
Mythbusting: Content Marketing “Rules” Are Made to Be Broken
Lately, it seems like I’m always finding myself in the role of content marketing “mythbuster.” Although social media comes with incredible marketing potential, things like Twitter, Facebook, and LinkedIn also make it really easy to spread claims that may or may not have a basis in fact. That’s how “best practices” so often come […]
Awesome examples of correlation without causation!
One of the best things about being a content writer across multiple industries is that you find yourself learning a little (just enough to be dangerous!) about a lot of different things. So every now and then I’ll post a few of the more entertaining tidbits I come across. Here are a few gems I […]
A Call to Freelance Writers: Mindset Matters. You’re a Business Owner, Not an Employee.
I’ve been reading a lot lately about pay rates for freelance writers. (Obviously, it’s a topic of high priority for me.) Yes, there are plenty of content mills out there that pay pennies per word. Most of the project bidding sites aren’t much better. And then there are the big players like HuffPo that […]
How to become your freelance writer’s favorite client
I bet I know what you’re thinking: “Here’s another entitled brat thinking it’s my job to please her when I’m the one paying!” Right? But that’s not what this post is about. Rather than a lecture on the right way to treat a freelancer, I want to tell you how to become that one […]
What is your value proposition as a freelance writer?
I’ve often said that the internet is an all-you-can eat buffet for freelance writers. There’s enough work out there to keep a great content writer busy indefinitely. However, there are also a lot of great writers — and even some not-so-great ones — who stay busy because their clients are perfectly happy with not-so-great content […]
How to hire a writer when you’re not one
So…you’ve come to the conclusion that words matter. Maybe you suffered through an embarrassing mistake. Or (and this is even worse) you made what should have been an embarrassing mistake but nobody noticed because nobody’s paying attention. Making a humongous error and not hearing a single peep from anyone has to be one of the […]
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