Because if you think the industry you’re writing for is boring, you’re either talking to the wrong audience or don’t understand the first thing about what makes your customers tick. I know what you’re thinking: There are some things that are objectively boring — except to total nerds who live in their parents’ basements and never […]
What (and how) do you pay freelance writers for content? (updated 2020)
It depends. The pay range for freelance writers is huge — like Walmart to Tiffany’s huge. Most of the time, that price difference is reflected in quality and scope, starting with writers who churn out generic copy that’s low in engagement but heavy in keywords, all the way up to content strategists who help you devise […]
Mythbusting: Content Marketing “Rules” Are Made to Be Broken
(Updated February 2020) Lately, it seems like I’m always finding myself in the role of content marketing “mythbuster.” Although social media comes with incredible marketing potential, things like Twitter, Facebook, and LinkedIn also make it really easy to spread claims that may or may not have a basis in fact. That’s how a lot of […]
A Call to Freelance Writers: Mindset Matters. You’re a Business Owner, Not an Employee.
I’ve been reading a lot lately about pay rates for freelance writers. (Obviously, it’s a topic of high priority for me.) Yes, there are plenty of content mills out there that pay pennies per word. Most of the project bidding sites aren’t much better. And then there are the big players like HuffPo that […]
How to become your freelance writer’s favorite client
I bet I know what you’re thinking: “Here’s another entitled brat thinking it’s my job to please her when I’m the one paying!” Right? But that’s not what this post is about. Rather than a lecture on the right way to treat a freelancer, I want to tell you how to become that one client […]
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