Outsourcing content creation can be a pain in the neck. Finding a good content writer who has availability, fits your budget, and doesn’t miss deadlines is no easy task. The kicker is that sometimes, even if you find a content creator who meets those criteria and follows your instructions to the letter, you still feel a […]
Let’s get real: Content marketing is about business.
Marketing content doesn’t exist merely to be admired. Marketing content has a job to do. And for that job to be done right, writers and brands both need to understand that content marketing is about business and to find the sweet spot where both parties get something of value from their content marketing arrangement.
7 Practical Times to Outsource Content Creation
Should you outsource content creation, or keep it in house? This article will help you decide.
Outsourcing content creation: How to master the logistics
Whether it’s because you hate to write or are simply too busy running your business, you’ve decided to outsource your content creation. You feel a huge sense of relief, right? Sure…until you realize that outsourcing content creation opens up what we here in the South call “a whole ‘nother” set of challenges. That’s why […]
How to Write a Content Brief That Will Help Your Writer Deliver the Goods
I often use a cooking analogy when I’m writing about writing. That’s because content is a lot like chocolate chip cookies, hamburgers, bread, or anything else where there’s a gazillion different ways to make it. So if you just tell your writer you want bread, you could end up with white, wheat, rye, pumpernickel, even […]
What (and how) do you pay freelance writers for content?
It depends. The pay range for writers is huge — like Walmart to Tiffany’s huge. Most of the time, that price difference is reflected in quality and scope, starting with writers who churn out generic copy that’s low in engagement but heavy in keywords, all the way up to content strategists who help you devise […]
Should your content have writer bylines?
By now, most businesses know that, if you don’t blog, you don’t exist (in the minds of consumers, that is): Businesses with a blog have over 400% more indexed pages than those without. Businesses that blog get 97% more inbound links than those that don’t. B2B businesses that blog get 67% more leads than those […]
Awesome examples of correlation without causation!
One of the best things about being a content writer across multiple industries is that you find yourself learning a little (just enough to be dangerous!) about a lot of different things. So every now and then I’ll post a few of the more entertaining tidbits I come across. Here are a few gems I […]
How to hire a writer when you’re not one
So…you’ve come to the conclusion that words matter. Maybe you suffered through an embarrassing mistake. Or (and this is even worse) you made what should have been an embarrassing mistake but nobody noticed because nobody’s paying attention. Making a humongous error and not hearing a single peep from anyone has to be one of the […]
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