Professional content marketers spend all day online — researching, writing, editing, and, yes, spending time on social media. Sometimes we’re writing for a client and are looking for a relevant, reputable source to link to. Sometimes we’re scouring our social media feeds to look for posts we can share with our own network. At the […]
Should your content have writer bylines?
By now, most businesses know that, if you don’t blog, you don’t exist (in the minds of consumers, that is): Businesses with a blog have over 400% more indexed pages than those without. Businesses that blog get 97% more inbound links than those that don’t. B2B businesses that blog get 67% more leads than those […]