Professional content marketers spend all day online — researching, writing, editing, and, yes, spending time on social media. Sometimes we’re writing for a client and are looking for a relevant, reputable source to link to. Sometimes we’re scouring our social media feeds to look for posts we can share with our own network. At the […]
I should probably turn in my content marketing license, because I never know what to post on Instagram. Seriously — my dog has more Instagram followers than I do. You’re probably thinking “OK, boomer.” And, if you’re not, maybe you should be. After all, I know the statistics: Instagram has more than one billion active […]
I’m giving away my age here, but I remember when it was a big deal for a business to have a website. There was this huge cultural gap between companies who were embracing the future and the old fogies who thought the internet was a fad (think Kodak). But it wasn’t long before businesses that […]
Outsourcing content creation can be a pain in the neck. Finding a good content writer who has availability, fits your budget, and doesn’t miss deadlines is no easy task. The kicker is that sometimes, even if you find a content creator who meets those criteria and follows your instructions to the letter, you still feel a sense […]
Social media can be the cornerstone of crisis management. But doing it incorrectly can make things a whole lot worse. Find out how to use social media to get you through a PR crisis.
In the summer of 2003, I was standing in my sunroom, holding my six-month-old little boy in my arms, and watching the willow tree in my backyard bend over until it was almost parallel with the ground. In the aftermath of the straight-line wind storm that came to be known as Hurricane Elvis, winds with […]
Not all employees are enthusiastic about your product or service. Support positions like Accounting and HR aren’t product-specific. If you want to engage those employees in your social media outreach, you have to give them a reason that makes sense to them. Otherwise, sharing your content is just spammy and weird.
(Updated February 2020) Lately, it seems like I’m always finding myself in the role of content marketing “mythbuster.” Although social media comes with incredible marketing potential, things like Twitter, Facebook, and LinkedIn also make it really easy to spread claims that may or may not have a basis in fact. That’s how a lot of […]
Most of us tend to think that our own little world is the center of the universe, and that certainly applies to content marketing. If you believe the hype, that’s all anybody thinks about. But the truth is that, while most large corporations have thoroughly embraced content marketing, a lot of smaller businesses — the […]