Need to improve your content marketing, but don’t have the resources to invest in best practices? You’re not alone. SMBs and solopreneurs need practical, actionable advice. Discover 9 content marketing strategy steps you can implement right now to supercharge your content.
Do you have to be one of the big guys to use storytelling in content marketing?
Storytelling is a powerful form of content marketing. But most of the best practices are aimed at brands that already have a loyal following. This article describes how you can effectively use storytelling in your content marketing even if you’re an SMB or a solopreneur.
The Curse of Knowledge: Don’t let your experience undermine your business
Georgia O’Keeffe once said, “I don’t very much enjoy looking at paintings in general. I know too much about them. I take them apart.” I’m the same way about reading. No matter how engrossed I am, I always notice grammatical errors. Or think of a better way a passage could have been worded. It’s distracting. […]
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