There are tons of books about content marketing. Heck, there are probably books about books about content marketing. And that doesn’t even begin to cover the blogs. Bottom line…there’s enough content about content out there that it would take a lifetime to read. And a lot of it is really, really good. But not everybody […]
The Curse of Knowledge: Don’t let your experience undermine your business
Georgia O’Keeffe once said, “I don’t very much enjoy looking at paintings in general. I know too much about them. I take them apart.” I’m the same way about reading. No matter how engrossed I am, I always notice grammatical errors. Or think of a better way a passage could have been worded. It’s distracting. […]
Content marketing: Should small businesses even bother?
My three kids are close in age. As in really close — all three were born in under three years, and the younger two are only 11 months apart. I still remember how overwhelmed I felt with a newborn, an unsteady walker, and a very stubborn toddler. Forget teaching my babies to sign; I was too busy changing […]
If You’re Not Posting Content In LinkedIn Groups, You’re Missing Out
There are lots of posts out there talking about how businesses that ignore content marketing are doomed to history’s dust-heap of failed endeavors. That may or may not be true (although the data suggest it probably is), but what a lot of those posts ignore is that just having content isn’t enough. First, it has […]
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