Outsourcing content creation can be tough. It’s a partnership that requires give-and-take on both sides. But brands can make a big difference by optimizing the way you work with outsourced content creators. Here are 5 things you can do today.
It seems funny to me that, with the tons of content being published every day, people still ask whether ghostwriting is ethical. Otherwise, who’s writing all this stuff? But let’s take a fresh look.
Should you outsource content creation, or keep it in house? This article will help you decide.
Whether it’s because you hate to write or are simply too busy running your business, you’ve decided to outsource content creation. You feel a huge sense of relief, right? Sure…until you realize that outsourcing content creation opens up what we here in the South call “a whole ‘nother” set of challenges. That’s why so many […]
It depends. The pay range for freelance writers is huge — like Walmart to Tiffany’s huge. Most of the time, that price difference is reflected in quality and scope, starting with writers who churn out generic copy that’s low in engagement but heavy in keywords, all the way up to content strategists who help you devise […]