Why “global warming” just might be the biggest marketing fail ever: The “global warming” debate ramps up every time we have an unusually cold winter — something that could easily have been avoided had scientists called it “climate change” from the beginning. Because you’re marketing even when you don’t realize it.
Storytelling is a powerful form of content marketing. But most of the best practices are aimed at brands that already have a loyal following. This article describes how you can effectively use storytelling in your content marketing even if you’re an SMB or a solopreneur.
I’m giving away my age here, but I remember when it was a big deal for a business to have a website. There was this huge cultural gap between companies who were embracing the future and the old fogies who thought the internet was a fad (think Kodak). But it wasn’t long before businesses that […]
Best practices focus on generating traffic for your website or blog. That’s good advice if ad revenue is your main source of income. But if you’re selling a product or service, you need conversions. Traffic alone doesn’t pay the bills.
Go to any big-box retailer the day after Halloween, and you’re likely to discover employees tripping all over each other, wiping away any vestiges of Halloween and flooding the sales floor in a tsunami of Christmas cheer. And thus begins the mad dash that won’t end until January, accompanied every step of the way by a soundtrack […]
Georgia O’Keeffe once said, “I don’t very much enjoy looking at paintings in general. I know too much about them. I take them apart.” I’m the same way about reading. No matter how engrossed I am, I always notice grammatical errors. Or think of a better way a passage could have been worded. It’s distracting. […]
“Content marketing” comes in many shapes and sizes: blog posts, social media updates, infographics, memes, gifs, videos, white papers, emails, e-books, podcasts, etc. If there’s some way a given type of communication can be used to further a company’s business goals, you can be sure that somebody is doing it — and doing it well. […]
If you’re a small business, I’ve got some good news for you: There’s a whole crew of potential raving fans out there, ready to support you in any way they can. In a survey conducted by UPS: 41% of respondents said they’d rather support a small business over its larger counterpart — even if prices […]
My three kids are close in age. As in really close — all three were born in under three years, and the younger two are only 11 months apart. I still remember how overwhelmed I felt with a newborn, an unsteady walker, and a very stubborn toddler. Forget teaching my babies to sign; I was too busy changing […]