Content marketing best practices are great for expanding your skills and staying on top of your game. But not everyone can afford them. And, even if you can, they may not be a good fit. When it comes to content marketing, do the best you can with what you have.
Ignore keyword research advice that doesn’t talk about the sales funnel
Keyword research is essential for every business. But every business shouldn’t do it the same way. Enterprise-level organizations and small businesses have very different needs and goals. Keyword research should reflect that.
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