Great content that attracts attention and engages an enthusiastic audience needs both substance and style. This post includes tips on how to improve specific aspects of style in your content marketing posts.
Not only does your content need to deliver value; it needs to be credible. One of the quickest ways to lose credibility is poor writing. And one of the biggest offenders is the word “irony.” If you use that word in your content marketing, there’s a good chance you’re doing it wrong.