The content marketplace used to be simple: Writers proved their value through clips and bylines. Today, however, a lot of online content is either ghostwritten or published without a byline at all. This article offers advice to professionals on both sides of the equation — writers, editors, content managers, etc. — on how to navigate the content marketplace in a world without bylines.
By now, most businesses know that, if you don’t blog, you don’t exist (in the minds of consumers, that is): Businesses with a blog have over 400% more indexed pages than those without. Businesses that blog get 97% more inbound links than those that don’t. B2B businesses that blog get 67% more leads than those […]