Should you outsource content creation, or keep it in house? This article will help you decide.
Whether it’s because you hate to write or are simply too busy running your business, you’ve decided to outsource content creation. You feel a huge sense of relief, right? Sure…until you realize that outsourcing content creation opens up what we here in the South call “a whole ‘nother” set of challenges. That’s why so many […]
It depends. The pay range for freelance writers is huge — like Walmart to Tiffany’s huge. Most of the time, that price difference is reflected in quality and scope, starting with writers who churn out generic copy that’s low in engagement but heavy in keywords, all the way up to content strategists who help you devise […]