Outsourcing content creation is common practice. And, when you get it right, it can be a great solution for both your company and for you (one less thing you have to stay up worrying about at night). But how do you find the best content writer for you and your needs? This post addresses different types of writers and how to find the one that will be the right fit for you.
More and more businesses are choosing to outsource content creation. While you’ll sometimes find a writer whose work is less than stellar, there are times when the source of the problem is a lot closer to home. Could you be doing more to help your outsourced content writer succeed?
It depends. The pay range for writers is huge — like Walmart to Tiffany’s huge. Most of the time, that price difference is reflected in quality and scope, starting with writers who churn out generic copy that’s low in engagement but heavy in keywords, all the way up to content strategists who help you devise […]