It seems funny to me that, with the tons of content being published every day, people still ask whether ghostwriting is ethical. Otherwise, who’s writing all this stuff? But let’s take a fresh look.
Fake news and the lure of the dark side Unless you’ve been living completely off the grid, you’re probably sick of all the drama about fake news. But here’s the thing. Fake news isn’t new. And it isn’t limited to news. In fact, it has a special affinity for content marketing. The more we […]
A long, long time ago (give or take a few thousand years), the orator Antiphon began writing speeches for courtroom plaintiffs. Was that the first known case of ghostwriting? Possibly — although some would argue that the oldest example is the Bible itself. Except for the 10 Commandments, I can’t recall reading about God actually […]