Social media can be the cornerstone of crisis management. But doing it incorrectly can make things a whole lot worse. Find out how to use social media to get you through a PR crisis.
Weathering the storm: the role of social media in crisis management
In the summer of 2003, I was standing in my sunroom, holding my six-month-old little boy in my arms, and watching the willow tree in my backyard bend over until it was almost parallel with the ground. In the aftermath of the straight-line wind storm that came to be known as Hurricane Elvis, winds with […]
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