Outsourcing content creation can be a pain in the neck. Finding a good content writer who has availability, fits your budget, and doesn’t miss deadlines is no easy task. The kicker is that sometimes, even if you find a content creator who meets those criteria and follows your instructions to the letter, you still feel a sense […]
How to Write a Content Brief That Will Help Your Writer Deliver the Goods
I often use a cooking analogy when I’m writing about writing. That’s because content is a lot like chocolate chip cookies, hamburgers, bread, or anything else where there’s a gazillion different ways to make it. So if you just tell your writer you want bread, you could end up with white, wheat, rye, pumpernickel, even […]
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