Guest posting is often encouraged as a content marketing best practice. It’s a great way to build thought leadership and drive traffic to your website. But, like many best practices, that advice is targeted primarily toward large organizations. But should solopreneurs guest post? This article takes a look at the value of guest posting for small businesses.
Great content that attracts attention and engages an enthusiastic audience needs both substance and style. This post includes tips on how to improve specific aspects of style in your content marketing posts.
If you’re a small business, I’ve got some good news for you: There’s a whole crew of potential raving fans out there, ready to support you in any way they can. In a survey conducted by UPS: 41% of respondents said they’d rather support a small business over its larger counterpart — even if prices […]