Repurposing old content is an important part of content strategy. But there’s more to it than turning a post into a slideshare. Find out how to update your old blog posts by adding new information and applying current best practices, like keywords, metadata, and even cultural references.
Finally: the theory of everything for content marketing
Content marketing seems to reshape itself every year or so to accommodate a new model: the sales funnel, the marketing funnel, the customer experience funnel, etc. But what marketers really need is a Theory of Everything for content marketing.
Bare bones content marketing: How to do the best you can with what you have
Bare-bones content marketing: How to do the best you can with what you’ve got. Content marketing “best practices” can be intimidating, especially if you’re starting from zero. Learn how even the smallest businesses can use bare-bones content marketing to accomplish their goals.
Content marketing best practices: The things you think are true
Content marketing best practices are great for expanding your skills and staying on top of your game. But not everyone can afford them. And, even if you can, they may not be a good fit. When it comes to content marketing, do the best you can with what you have.
Do you have to be one of the big guys to use storytelling in content marketing?
Storytelling is a powerful form of content marketing. But most of the best practices are aimed at brands that already have a loyal following. This article describes how you can effectively use storytelling in your content marketing even if you’re an SMB or a solopreneur.
3 surprising ways your website may be guilty of illegal content
Is your web content turning you into an unknowing criminal? The internet isn’t the unexplored, largely unregulated frontier it was just a few years ago. As it becomes increasingly enmeshed in every detail of our lives, government bodies around the globe are passing legislation to regulate it. And what you don’t know about illegal content can definitely hurt you.
How to do content marketing for solopreneurs
A lot of content marketing best practices are written for large organizations. Many of them are impractical, if not impossible, for other businesses. This article offers advice on content marketing for solopreneurs and other small businesses. Which content marketing strategies should you focus on, and which can you ignore?
What my dog can teach us about content marketing
My Australian Shepherd, Mavis, is very communicative. People are always commenting on how human-like her facial expressions are (especially when she rides in the front passenger seat with me, sitting up like a person). Mavis also scratches the back door when she wants me to do her bidding. Sometimes she wants to go out, sometimes […]
Trick or trust: How does your content measure up?
I’m giving away my age here, but I remember when it was a big deal for a business to have a website. There was this huge cultural gap between companies who were embracing the future and the old fogies who thought the internet was a fad (think Kodak). But it wasn’t long before businesses that […]
5 sure signs your content marketing will fail
Is your content marketing doomed to failure? This article will help you detect the signs and take action to save your content.
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