Professional content marketers spend all day online — researching, writing, editing, and, yes, spending time on social media. Sometimes we’re writing for a client and are looking for a relevant, reputable source to link to. Sometimes we’re scouring our social media feeds to look for posts we can share with our own network. At the […]
Content marketing mistakes: 9 reasons people hate your site
When it comes to content marketing, few things are more unsettling than the feeling that you’re shouting into a bottomless pit — not only does no one care; they don’t even notice. You feel like you could offer to give all of your stuff away without arousing the first flicker of interest. The truth is, that’s not […]
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