My article on the nDash blog cuts through theory to focus on the main things content marketers can do right now to begin their journey toward GDPR compliance.
Content marketing best practices: The things you think are true
Content marketing best practices are great for expanding your skills and staying on top of your game. But not everyone can afford them. And, even if you can, they may not be a good fit. When it comes to content marketing, do the best you can with what you have.
2020 ultimate guide to finding the right content writer for your business
Outsourcing content creation is common practice. And, when you get it right, it can be a great solution for both your company and for you (one less thing you have to stay up worrying about at night). But how do you find the best content writer for you and your needs? This post addresses different types of writers and how to find the one that will be the right fit for you.
How to master the content marketplace in a world without bylines
The content marketplace used to be simple: Writers proved their value through clips and bylines. Today, however, a lot of online content is either ghostwritten or published without a byline at all. This article offers advice to professionals on both sides of the equation — writers, editors, content managers, etc. — on how to navigate the content marketplace in a world without bylines.
How to do content marketing for solopreneurs
A lot of content marketing best practices are written for large organizations. Many of them are impractical, if not impossible, for other businesses. This article offers advice on content marketing for solopreneurs and other small businesses. Which content marketing strategies should you focus on, and which can you ignore?
What my dog can teach us about content marketing
My Australian Shepherd, Mavis, is very communicative. People are always commenting on how human-like her facial expressions are (especially when she rides in the front passenger seat with me, sitting up like a person). Mavis also scratches the back door when she wants me to do her bidding. Sometimes she wants to go out, sometimes […]
Ready to give up on outsourcing content creation? Here’s your culprit.
Outsourcing content creation can be a pain in the neck. Finding a good content writer who has availability, fits your budget, and doesn’t miss deadlines is no easy task. The kicker is that sometimes, even if you find a content creator who meets those criteria and follows your instructions to the letter, you still feel a sense […]
When content marketing best practices…aren’t the best
Best practices are essential for raising the bar — for motivating us to being better today than we were yesterday. But, when it comes to content marketing, best practices tend to be targeted toward enterprise-level organizations. And what’s best for them isn’t always best for SMBs.
7 Practical Times to Outsource Content Creation
Should you outsource content creation, or keep it in house? This article will help you decide.
Before the Blog: 8 Essential Content Elements Your Site Must Have
Content marketing is about more than generating leads and traffic. Great content communicates — and that doesn’t start on your blog. It starts on your home page. With so much focus on content that’s new, fresh, original, dynamic (you can fill in the rest of the blanks), static content is often neglected. But that static content — […]