A lot of content marketing best practices are written for large organizations. Many of them are impractical, if not impossible, for other businesses. This article offers advice on content marketing for solopreneurs and other small businesses. Which content marketing strategies should you focus on, and which can you ignore?
I’m giving away my age here, but I remember when it was a big deal for a business to have a website. There was this huge cultural gap between companies who were embracing the future and the old fogies who thought the internet was a fad (think Kodak). But it wasn’t long before businesses that […]
Is your content marketing doomed to failure? This article will help you detect the signs and take action to save your content.
Marketing content doesn’t exist merely to be admired. Marketing content has a job to do. And for that job to be done right, writers and brands both need to understand that content marketing is about business and to find the sweet spot where both parties get something of value from their content marketing arrangement.
Should you outsource content creation, or keep it in house? This article will help you decide.
“Content marketing” comes in many shapes and sizes: blog posts, social media updates, infographics, memes, gifs, videos, white papers, emails, e-books, podcasts, etc. If there’s some way a given type of communication can be used to further a company’s business goals, you can be sure that somebody is doing it — and doing it well. […]
If you’re a small business, I’ve got some good news for you: There’s a whole crew of potential raving fans out there, ready to support you in any way they can. In a survey conducted by UPS: 41% of respondents said they’d rather support a small business over its larger counterpart — even if prices […]
My three kids are close in age. As in really close — all three were born in under three years, and the younger two are only 11 months apart. I still remember how overwhelmed I felt with a newborn, an unsteady walker, and a very stubborn toddler. Forget teaching my babies to sign; I was too busy changing […]
Some of my best topic ideas come from questions I read on other forums, in particular LinkedIn and inbound.org. They serve kind of like customer service/help desks, offering insight into what people are wondering about or struggling with. This particular post was inspired by a discussion on inbound.org, where someone asked about the best ways […]