Outsourcing content creation can be tough. It’s a partnership that requires give-and-take on both sides. But brands can make a big difference by optimizing the way you work with outsourced content creators. Here are 5 things you can do today.
If your content isn’t gaining traction, you might want to make sure you’re writing content for the right audience. I’ve found that B2B companies — and consultants, in particular — have a tendency to target their content toward businesses that are like them rather than businesses that will buy from them. Similarly, some B2B businesses […]