Far too many content marketing “best practices” focus on driving traffic. But driving traffic only matters if your money comes from ad revenue. If you’re selling a product or service, the only traffic that matters is the kind that converts.
Guest posting is often encouraged as a content marketing best practice. It’s a great way to build thought leadership and drive traffic to your website. But, like many best practices, that advice is targeted primarily toward large organizations. But should solopreneurs guest post? This article takes a look at the value of guest posting for small businesses.
A lot of content marketing best practices are written for large organizations. Many of them are impractical, if not impossible, for other businesses. This article offers advice on content marketing for solopreneurs and other small businesses. Which content marketing strategies should you focus on, and which can you ignore?
Is your content marketing doomed to failure? This article will help you detect the signs and take action to save your content.
“Content marketing” comes in many shapes and sizes: blog posts, social media updates, infographics, memes, gifs, videos, white papers, emails, e-books, podcasts, etc. If there’s some way a given type of communication can be used to further a company’s business goals, you can be sure that somebody is doing it — and doing it well. […]
By now, most businesses know that, if you don’t blog, you don’t exist (in the minds of consumers, that is): Businesses with a blog have over 400% more indexed pages than those without. Businesses that blog get 97% more inbound links than those that don’t. B2B businesses that blog get 67% more leads than those […]
Most of us tend to think that our own little world is the center of the universe, and that certainly applies to content marketing. If you believe the hype, that’s all anybody thinks about. But the truth is that, while most large corporations have thoroughly embraced content marketing, a lot of smaller businesses — the […]