I’M BOTH A SOUTHERN GAL AND A SECRET REBEL. WHICH MEANS THAT I SOMETIMES BREAK THE RULES…BUT I’M VERY POLITE ABOUT IT.

Podnar content strategy, marketing, and writingWhat’s that got to do with my content strategist portfolio? Well, pull up a chair and a glass of sweet tea and let me tell you.

The “rule” is that you’re supposed to have a specialty — a single topic area you write about for a bunch of different clients. I do have a specialty, but it’s not an industry or even a topic. It’s business. I have a thorough understanding of how business works — and I love it (yes, I’m a dork) — and that expertise is applicable to almost any industry.

I’m the content strategist you hire if your goal is to engage people who buy what you do rather than people who do what you do (or invest in or regulate it).

content marketing portfolioHere’s what you’ll see in my content strategist portfolio

The box to the left contains a partial list of brands I’ve worked with. Most of this work was ghostwritten, although some of it is bylined.

Next, you’ll find a list of industries and topics I’ve written about. Again, some of it is bylined and some is not. If you’d like more in-depth information about any of these, I’ll be happy to chat with you one-on-one.

CONTENT MARKETING

Is Ghostwriting Ethical?

What Type of Content Writer Do You Really Need?

Outsourcing Content Creation: How to Write a Creative Brief That Gets the Job Done

How Flexible Is Your Agency’s Pricing Structure?

Why and How Your Agency Should Add Content Marketing Services

How Freelancers Can Help Your Agency Scale Up While Staying Agile

7 Things Your Freelance Writer Wishes You Knew

RETAIL AND SERVICE

Before You Search for “Carwash Near Me,” Check Your Schedule

How an Oil Change Can Keep Your Car’s Pistons Running Smoothly

Wearing High Heels Doesn’t Have to Be a Pain

Banish the Winter Blues with These Tips for Healthy Hair

5 Hacks for More Comfortable Shoes

Your Daughter’s First High Heels: A Milestone Moment

Home or Professional CarWash: Which Is “Greener”?

Get More Beauty Sleep: Time-Saving Tricks for Cold Winter Mornings

JOB AND CAREER

Emotional intelligence

Employee morale and engagement

Top challenges for HR managers

Top challenges in managing payroll

HR planning vs. payroll planning

Payroll outsourcing

Employee incentives

Productivity tips

Communication best practices

Leadership best practices

How to Answer the Question: “Have You Ever Been Fired?”

How to Answer the Question: “Why Do You Want This Job?”

How to Find a Job in Spain

How to Set Up a Bank Account When Working Abroad

SUPPLY CHAIN/LOGISTICS

Ethical/sustainable supply chains

Supply chain’s role in strategic planning

Supply chain management for beginners

The future of the supply chain

Supply chain/procurement audits

Global sourcing

Direct store delivery

Traceability requirements

Container shipping

TECHNOLOGY

The industrial internet (IoT)

Can the Cloud handle the IoT?

Unstructured data

Mobile banking

3D printing

Email automation through weather targeting

Enterprise phone systems

Call center technology

Call center best practices

Wearable tech

Data center cabling

VoIP

Cybersecurity (DDOS attacks, DNS attacks, NTP servers, etc.)

Digital governance, compliance, and GDPR

HIGHER EDUCATION

Things you can do with a degree in graphic design

Things you can do with a degree in business administration

Things you can do with a degree in legal studies

The effects of globalization

Designing for mobile

Personal branding

ROOFING AND CONSTRUCTION

LEED certifications

AIA credits

Environmentally friendly roof design (blue roofs, green roofs, coatings, etc.)

How to minimize energy loss

Roof safety statistics

Federal vs. state OSHA regulations

The most commonly violated OSHA regulations

Commercial roofing scams

Rooftop pipe supports

Roofing warranty red flags

Winter roof prep

Summer roof prep

Signs of impending roof collapse

The use of drones in roofing management

Roofing construction trends

Roof replacement

Rooftop walkways

Sustainable materials and construction techniques

MARITIME

Boating safety

Cold water immersion suits

IMO regulations

Commercial fishing

Polar Code training

Hypothermia prevention

Abandon-ship procedures

New cruise ship regulations

MISCELLANEOUS

The Empathy Gap: Can Doctors Really Understand What You’re Feeling?

The Little Red Ribbon That Was Heard Around the World

8 Life Lessons Southern Girls Learn from Their Mothers

Positive Language Is a Force for Change

Road Trip Games and Activities for Kids

Practicing Kindness Online

What Foods Have Gluten?

Your Gluten-Free Grocery List

Pets

Autism

Special Needs

IDEA

IEPs

Advocacy

For more writing samples and a better understanding of my role as a content strategist, please visit my full content strategist portfolio on Skyword. There are a few ghostwritten pieces that aren’t included due to client NDAs, but please contact me directly if you’d like to discuss my expertise in those areas.

If you want more insight into my business and how I work with clients, you can learn a lot from my blog.

You may also enjoy my personal blog, 50ish With a Full Nest, where I write about how different (and, yet, the same) parenting can be when you’re 10 years older than your kids’ classmates’ parents.

If you have any questions about whether my skill set matches your project, please get in touch so we can chat.

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