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The truth about why you’re not getting backlinks
The reason you’re not getting backlinks is because professional content strategists and content creators know all the same tricks and can spot them a mile away.
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Did the Jetsons worry that Rosie was a spy, with a network of IoT devices?
Our lives are now eerily similar to those of the Jetsons. But they just enjoyed the conveniences provided by Rosie and all of their other smart devices. Unlike us, they never seemed to worry that the IoT was spying on them — or inviting a hacker into their home.
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Digital nomads: An untapped army of brand ambassadors
Digital nomads are ideal ambassadors for brands who want to enhance their image around the world. The keys to success are finding the right brand ambassadors, deciding what at you want them to do, and navigating the legal requirements.
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“Traffic is everything!” is the big lie of content marketing
Far too many content marketing “best practices” focus on driving traffic. But driving traffic only matters if your money comes from ad revenue. If you’re selling a product or service, the only traffic that matters is the kind that converts.
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Got online privacy? Not as much as you think.
Online privacy is an oxymoron. Thanks to tracking and big data analytics, the internet knows you better than you know yourself.
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What are digital policies, and why do you need them?
Digital policies aren’t just for global organizations. Solopreneurs, bloggers, SMBs, and everyone in between need them, too. And the bigger you are, the more complex your decisions become. From the smallest mom-and-pop business to the largest corporation, “The Power of Digital Policy: A Practical Guide to Minimizing Risk and Maximizing Opportunity for Your Organization” will walk you through the process of developing digital policies and making them part of your culture.
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Why “global warming” just might be the biggest marketing fail ever
Why “global warming” just might be the biggest marketing fail ever: The “global warming” debate ramps up every time we have an unusually cold winter — something that could easily have been avoided had scientists called it “climate change” from the beginning. Because you’re marketing even when you don’t realize it.
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How the Covington High incident makes the case for social media policies
Tomorrow, my husband and I will be taking our 8th-grade son to his interview for the all-boys...
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How to update your old blog posts with an extreme makeover
Repurposing old content is an important part of content strategy. But there’s more to it than turning a post into a slideshare. Find out how to update your old blog posts by adding new information and applying current best practices, like keywords, metadata, and even cultural references.
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What exactly does a content strategist do, anyway?
That depends on which content strategist you ask. Big agencies will probably answer with a 12-page...
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Addressing parental concerns when marketing technology for kids
Not too long ago, I kicked off my new parenting blog, 50ish With A Full Nest, with an article...
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Finally: the theory of everything for content marketing
Content marketing seems to reshape itself every year or so to accommodate a new model: the sales funnel, the marketing funnel, the customer experience funnel, etc. But what marketers really need is a Theory of Everything for content marketing.
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5 things you need to know about outsourcing content marketing (updated 2019)
Outsourcing content creation can be tough. It’s a partnership that requires give-and-take on both sides. But brands can make a big difference by optimizing the way you work with outsourced content creators. Here are 5 things you can do today.
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Content marketing automation mistakes are killing your business
Marketing automation is absolutely critical for many businesses. Today’s marketplace is too big, too complex, and moving too fast to do everything manually. But don’t get too dependent on it, because there are a few content marketing automation mistakes that can kill your business. I see them in my email inbox almost every day.
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7 annoying ways your website content makes customers hate you
My business is content marketing, but there’s no clear line between content marketing and business strategy. In the digital world, the two become so enmeshed that the average shopper doesn’t distinguish between bad content and bad business practices. They just know they don’t like it. Learn about the 7 website content mistakes that send customers straight to your competitors.
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9 easy, inexpensive things you can do right now to improve your content marketing
Need to improve your content marketing, but don’t have the resources to invest in best practices? You’re not alone. SMBs and solopreneurs need practical, actionable advice. Discover 9 content marketing strategy steps you can implement right now to supercharge your content.
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Bare bones content marketing: How to do the best you can with what you have
Bare-bones content marketing: How to do the best you can with what you’ve got. Content marketing “best practices” can be intimidating, especially if you’re starting from zero. Learn how even the smallest businesses can use bare-bones content marketing to accomplish their goals.
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Is ghostwriting ethical?
It seems funny to me that, with the tons of content being published every day, people still ask whether ghostwriting is ethical. Otherwise, who’s writing all this stuff? But let’s take a fresh look.
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What content marketers should know about the GDPR
My article on the nDash blog cuts through theory to focus on the main things content marketers can do right now to begin their journey toward GDPR compliance.
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