It’s been way too long since I’ve had time to pay attention to my own content marketing blog, but this post I wrote for nDash reflects my thoughts on the status and ethics of ghostwriting in 2020. Enjoy!
Outsourcing content creation can be tough. It’s a partnership that requires give-and-take on both sides. But brands can make a big difference by optimizing the way you work with outsourced content creators. Here are 5 things you can do today.
It seems funny to me that, with the tons of content being published every day, people still ask whether ghostwriting is ethical. Otherwise, who’s writing all this stuff? But let’s take a fresh look.
Outsourcing content creation is common practice. And, when you get it right, it can be a great solution for both your company and for you (one less thing you have to stay up worrying about at night). But how do you find the right content writer for you and your needs? This post addresses different types of writers and how to find the one that will be the right fit for you.
Outsourcing content creation can be a pain in the neck. Finding a good content writer who has availability, fits your budget, and doesn’t miss deadlines is no easy task. The kicker is that sometimes, even if you find a content creator who meets those criteria and follows your instructions to the letter, you still feel a sense […]
Should you outsource content creation, or keep it in house? This article will help you decide.
Whether it’s because you hate to write or are simply too busy running your business, you’ve decided to outsource content creation. You feel a huge sense of relief, right? Sure…until you realize that outsourcing content creation opens up what we here in the South call “a whole ‘nother” set of challenges. That’s why so many […]
A long, long time ago (give or take a few thousand years), the orator Antiphon began writing speeches for courtroom plaintiffs. Was that the first known case of ghostwriting? Possibly — although some would argue that the oldest example is the Bible itself. Except for the 10 Commandments, I can’t recall reading about God actually […]
Some of my best topic ideas come from questions I read on other forums, in particular LinkedIn and inbound.org. They serve kind of like customer service/help desks, offering insight into what people are wondering about or struggling with. This particular post was inspired by a discussion on inbound.org, where someone asked about the best ways […]
I’m a southern girl through and through, so putting a premium on good manners is just part of my DNA. If my kids forget to include “ma’am” or “sir” when addressing an adult, they’ll immediately cut their eyes in my direction, knowing I’ll be shooting them “the look.” And don’t even think about forgetting “please” […]