It seems funny to me that, with the tons of content being published every day, people still ask whether ghostwriting is ethical. Otherwise, who’s writing all this stuff? But let’s take a fresh look.
Outsourcing content creation can be a pain in the neck. Finding a good content writer who has availability, fits your budget, and doesn’t miss deadlines is no easy task. The kicker is that sometimes, even if you find a content creator who meets those criteria and follows your instructions to the letter, you still feel a sense […]
Should you outsource content creation, or keep it in house? This article will help you decide.
Whether it’s because you hate to write or are simply too busy running your business, you’ve decided to outsource content creation. You feel a huge sense of relief, right? Sure…until you realize that outsourcing content creation opens up what we here in the South call “a whole ‘nother” set of challenges. That’s why so many […]
A long, long time ago (give or take a few thousand years), the orator Antiphon began writing speeches for courtroom plaintiffs. Was that the first known case of ghostwriting? Possibly — although some would argue that the oldest example is the Bible itself. Except for the 10 Commandments, I can’t recall reading about God actually […]
Some of my best topic ideas come from questions I read on other forums, in particular LinkedIn and inbound.org. They serve kind of like customer service/help desks, offering insight into what people are wondering about or struggling with. This particular post was inspired by a discussion on inbound.org, where someone asked about the best ways […]
I’m a southern girl through and through, so putting a premium on good manners is just part of my DNA. If my kids forget to include “ma’am” or “sir” when addressing an adult, they’ll immediately cut their eyes in my direction, knowing I’ll be shooting them “the look.” And don’t even think about forgetting […]
I almost pulled my graying hair out today over an email…yet another “writer wanted” pitch that totally missed the point. The sender was looking for someone who’s an “absolute expert” in guitars to write content for their client, a guitar manufacturer. And what made me crazy is the realization that almost everyone has accepted as […]
Recently, I published an article on LinkedIn that describes what are, in my opinion, some of the most important questions you can ask when you’re interviewing freelancers for writing content. In all honesty, there probably is no single “best” set of questions, because it’s highly dependent on what you want from a writer and on […]
I bet I know what you’re thinking: “Here’s another entitled brat thinking it’s my job to please her when I’m the one paying!” Right? But that’s not what this post is about. Rather than a lecture on the right way to treat a freelancer, I want to tell you how to become that one client […]