Our lives are now eerily similar to those of the Jetsons. But they just enjoyed the conveniences provided by Rosie and all of their other smart devices. Unlike us, they never seemed to worry that the IoT was spying on them — or inviting a hacker into their home.
Got online privacy? Not as much as you think.
Online privacy is an oxymoron. Thanks to tracking and big data analytics, the internet knows you better than you know yourself.
What are digital policies, and why do you need them?
Digital policies aren’t just for global organizations. Solopreneurs, bloggers, SMBs, and everyone in between need them, too. And the bigger you are, the more complex your decisions become. From the smallest mom-and-pop business to the largest corporation, “The Power of Digital Policy: A Practical Guide to Minimizing Risk and Maximizing Opportunity for Your Organization” will walk you through the process of developing digital policies and making them part of your culture.
Addressing parental concerns when marketing technology for kids
Between studies that say technology is harmful and horror stories of kids so addicted to tech that they never come out of their rooms, marketing technology can be a hard sell. That’s why, if you’re marketing tech for kids this holiday season, don’t forget to engage their parents, too. So what’s a tech marketer to […]
Content marketing automation mistakes are killing your business
Marketing automation is absolutely critical for many businesses. Today’s marketplace is too big, too complex, and moving too fast to do everything manually. But don’t get too dependent on it, because there are a few content marketing automation mistakes that can kill your business. I see them in my email inbox almost every day.
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