Bare-bones content marketing: How to do the best you can with what you’ve got. Content marketing “best practices” can be intimidating, especially if you’re starting from zero. Learn how even the smallest businesses can use bare-bones content marketing to accomplish their goals.
It seems funny to me that, with the tons of content being published every day, people still ask whether ghostwriting is ethical. Otherwise, who’s writing all this stuff? But let’s take a fresh look.
My article on the nDash blog cuts through theory to focus on the main things content marketers can do right now to begin their journey toward GDPR compliance.
Content marketing best practices are great for expanding your skills and staying on top of your game. But not everyone can afford them. And, even if you can, they may not be a good fit. When it comes to content marketing, do the best you can with what you have.
If you’ve been using gated content and content downloads to build your email list, you’re not alone. It’s a long-standing best practice of content marketing. But the GDPR is about to change that. Here’s what you need to know about growing your email list in a GDPR world.
Outsourcing content creation is common practice. And, when you get it right, it can be a great solution for both your company and for you (one less thing you have to stay up worrying about at night). But how do you find the right content writer for you and your needs? This post addresses different types of writers and how to find the one that will be the right fit for you.
The content marketplace used to be simple: Writers proved their value through clips and bylines. Today, however, a lot of online content is either ghostwritten or published without a byline at all. This article offers advice to professionals on both sides of the equation — writers, editors, content managers, etc. — on how to navigate the content marketplace in a world without bylines.
My Australian Shepherd, Mavis, is very communicative. People are always commenting on how human-like her facial expressions are (especially when she rides in the front passenger seat with me, sitting up like a person). Mavis also scratches the back door when she wants me to do her bidding. Sometimes she wants to go out, sometimes […]
I’m giving away my age here, but I remember when it was a big deal for a business to have a website. There was this huge cultural gap between companies who were embracing the future and the old fogies who thought the internet was a fad (think Kodak). But it wasn’t long before businesses that […]
Is your content marketing doomed to failure? This article will help you detect the signs and take action to save your content.