Professional content marketers spend all day online — researching, writing, editing, and, yes, spending time on social media. Sometimes we’re writing for a client and are looking for a relevant, reputable source to link to. Sometimes we’re scouring our social media feeds to look for posts we can share with our own network. At the […]
I should probably turn in my content marketing license, because I never know what to post on Instagram. Seriously — my dog has more Instagram followers than I do. You’re probably thinking “OK, boomer.” And, if you’re not, maybe you should be. After all, I know the statistics: Instagram has more than one billion active […]
Repurposing old content is an important part of content strategy. But there’s more to it than turning a post into a slideshare. Find out how to update your old blog posts by adding new information and applying current best practices, like keywords, metadata, and even cultural references.
Between studies that say technology is harmful and horror stories of kids so addicted to tech that they never come out of their rooms, marketing technology can be a hard sell. That’s why, if you’re marketing tech for kids this holiday season, don’t forget to engage their parents, too. So what’s a tech marketer to […]
Content marketing seems to reshape itself every year or so to accommodate a new model: the sales funnel, the marketing funnel, the customer experience funnel, etc. But what marketers really need is a Theory of Everything for content marketing.
Marketing automation is absolutely critical for many businesses. Today’s marketplace is too big, too complex, and moving too fast to do everything manually. But don’t get too dependent on it, because there are a few content marketing automation mistakes that can kill your business. I see them in my email inbox almost every day.
My business is content marketing, but there’s no clear line between content marketing and business strategy. In the digital world, the two become so enmeshed that the average shopper doesn’t distinguish between bad content and bad business practices. They just know they don’t like it. Learn about the 7 website content mistakes that send customers straight to your competitors.
Need to improve your content marketing, but don’t have the resources to invest in best practices? You’re not alone. SMBs and solopreneurs need practical, actionable advice. Discover 9 content marketing strategy steps you can implement right now to supercharge your content.
Bare-bones content marketing: How to do the best you can with what you’ve got. Content marketing “best practices” can be intimidating, especially if you’re starting from zero. Learn how even the smallest businesses can use bare-bones content marketing to accomplish their goals.
It seems funny to me that, with the tons of content being published every day, people still ask whether ghostwriting is ethical. Otherwise, who’s writing all this stuff? But let’s take a fresh look.