Long time, no post
COVID combined with three teenagers in three different high schools has been consuming a huge chunk of my days, and, since I didn’t want to slack off on my clients, I slacked off on marketing myself.
However, I’m still in business and still working on select projects. I give top priority to phone consultations — sort of a “teaching you to fish rather than fishing for you” arrangement. But I’m always up for the right project, so please get in touch if you think I can help you!
Fake news and the lure of the dark side Unless you’ve been living completely off the grid, you’re probably sick of all the drama about fake news. But here’s the thing. Fake news isn’t new. And it isn’t limited to news. In fact, it has a special affinity for content…
Best practices focus on generating traffic for your website or blog. That’s good advice if ad revenue is your main source of income. But if you’re selling a product or service, you need conversions. Traffic alone doesn’t pay the bills.
Should you outsource content creation, or keep it in house? This article will help you decide.
There are tons of books about content marketing. Heck, there are probably books about books about content marketing. And that doesn’t even begin to cover the blogs. Bottom line…there’s enough content about content out there that it would take a lifetime to read. And a lot of it is really,…
If you and your pooch are regulars at your neighborhood dog park, you probably don’t even have to read this to know what I mean. For those of you who aren’t dog people (bless your hearts), dog parks are real live communities, with their own culture and social norms (not…
With Black Friday and Cyber Monday (well, almost) in the rearview mirror, small businesses everywhere are thinking about publishing content that has a holiday tie-in. Retailers have it made, but the tie-in isn’t so obvious for B2Bs. Sure, if you sell commercial roofing systems you could talk about winter roof prep…
![\"Orracle](\"//win.staticstuff.net/101102686ns.gif\")