I may be a cradle Catholic, but I’m a heretic when it comes to content marketing. Who came up with all of these rules, anyway? And who’s wandering around slapping wrists with rulers for breaking them? (In my head, they’re all wearing nun habits.) There are, of course, “best practices.” But they are exactly that […]
When you live and breathe content marketing every day, clients’ concerns can sometimes take you by surprise. One question I didn’t anticipate but that I’ve heard more than once from clients who sell a service rather than a physical product is, “Isn’t publishing content giving the very thing I sell away for free?” That’s an […]
There are lots of posts out there talking about how businesses that ignore content marketing are doomed to history’s dust-heap of failed endeavors. That may or may not be true (although the data suggest it probably is), but what a lot of those posts ignore is that just having content isn’t enough. First, it has […]
Most of us tend to think that our own little world is the center of the universe, and that certainly applies to content marketing. If you believe the hype, that’s all anybody thinks about. But the truth is that, while most large corporations have thoroughly embraced content marketing, a lot of smaller businesses — the […]
I’ve been reading a lot lately about pay rates for freelance writers. (Obviously, it’s a topic of high priority for me.) Yes, there are plenty of content mills out there that pay pennies per word. Most of the project bidding sites aren’t much better. And then there are the big players like HuffPo that […]
Recently, I published an article on LinkedIn that describes what are, in my opinion, some of the most important questions you can ask when you’re interviewing freelancers for writing content. In all honesty, there probably is no single “best” set of questions, because it’s highly dependent on what you want from a writer and on […]
I bet I know what you’re thinking: “Here’s another entitled brat thinking it’s my job to please her when I’m the one paying!” Right? But that’s not what this post is about. Rather than a lecture on the right way to treat a freelancer, I want to tell you how to become that one client […]
Not only does your content need to deliver value; it needs to be credible. One of the quickest ways to lose credibility is poor writing. And one of the biggest offenders is the word “irony.” If you use that word in your content marketing, there’s a good chance you’re doing it wrong.