Long time, no post
COVID combined with three teenagers in three different high schools has been consuming a huge chunk of my days, and, since I didn’t want to slack off on my clients, I slacked off on marketing myself.
However, I’m still in business and still working on select projects. I give top priority to phone consultations — sort of a “teaching you to fish rather than fishing for you” arrangement. But I’m always up for the right project, so please get in touch if you think I can help you!
Best practices are essential for raising the bar — for motivating us to being better today than we were yesterday. But, when it comes to content marketing, best practices tend to be targeted toward enterprise-level organizations. And what’s best for them isn’t always best for SMBs.
In the summer of 2003, I was standing in my sunroom, holding my six-month-old little boy in my arms, and watching the willow tree in my backyard bend over until it was almost parallel with the ground. In the aftermath of the straight-line wind storm that came to be known…
Marketing content doesn’t exist merely to be admired. Marketing content has a job to do. And for that job to be done right, writers and brands both need to understand that content marketing is about business and to find the sweet spot where both parties get something of value from…
And why it’s so important to not let expertise get in the way. When it comes to content marketing, “know your audience” is advice akin to “eat fruits and vegetables every day.” Everybody knows that. But there’s a big difference between knowing an audience and seeing your content through their…
Not all employees are enthusiastic about your product or service. Support positions like Accounting and HR aren’t product-specific. If you want to engage those employees in your social media outreach, you have to give them a reason that makes sense to them. Otherwise, sharing your content is just spammy and…
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