Long time, no post
COVID combined with three teenagers in three different high schools has been consuming a huge chunk of my days, and, since I didn’t want to slack off on my clients, I slacked off on marketing myself.
However, I’m still in business and still working on select projects. I give top priority to phone consultations — sort of a “teaching you to fish rather than fishing for you” arrangement. But I’m always up for the right project, so please get in touch if you think I can help you!
Keyword research is essential for every business. But every business shouldn’t do it the same way. Enterprise-level organizations and small businesses have very different needs and goals. Keyword research should reflect that.
I’m giving away my age here, but I remember when it was a big deal for a business to have a website. There was this huge cultural gap between companies who were embracing the future and the old fogies who thought the internet was a fad (think Kodak). But it…
Is your content marketing doomed to failure? This article will help you detect the signs and take action to save your content.
Outsourcing content creation can be a pain in the neck. Finding a good content writer who has availability, fits your budget, and doesn’t miss deadlines is no easy task. The kicker is that sometimes, even if you find a content creator who meets those criteria and follows your instructions to the letter,…
More and more businesses are choosing to outsource content creation. While you’ll sometimes find a writer whose work is less than stellar, there are times when the source of the problem is a lot closer to home. Could you be doing more to help your outsourced content writer succeed?
Social media can be the cornerstone of crisis management. But doing it incorrectly can make things a whole lot worse. Find out how to use social media to get you through a PR crisis.
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