Our lives are now eerily similar to those of the Jetsons. But they just enjoyed the conveniences provided by Rosie and all of their other smart devices. Unlike us, they never seemed to worry that the IoT was spying on them — or inviting a hacker into their home.
Digital nomads: An untapped army of brand ambassadors
Digital nomads are ideal ambassadors for brands who want to enhance their image around the world. The keys to success are finding the right brand ambassadors, deciding what at you want them to do, and navigating the legal requirements.
“Traffic is everything!” is the big lie of content marketing
Far too many content marketing “best practices” focus on driving traffic. But driving traffic only matters if your money comes from ad revenue. If you’re selling a product or service, the only traffic that matters is the kind that converts.
Got online privacy? Not as much as you think.
Online privacy is an oxymoron. Thanks to tracking and big data analytics, the internet knows you better than you know yourself.
What are digital policies, and why do you need them?
Digital policies aren’t just for global organizations. Solopreneurs, bloggers, SMBs, and everyone in between need them, too. And the bigger you are, the more complex your decisions become. From the smallest mom-and-pop business to the largest corporation, “The Power of Digital Policy: A Practical Guide to Minimizing Risk and Maximizing Opportunity for Your Organization” will walk you through the process of developing digital policies and making them part of your culture.
Why “global warming” just might be the biggest marketing fail ever
Why “global warming” just might be the biggest marketing fail ever: The “global warming” debate ramps up every time we have an unusually cold winter — something that could easily have been avoided had scientists called it “climate change” from the beginning. Because you’re marketing even when you don’t realize it.
How to update your old blog posts with a modern makeover
Repurposing old content is an important part of content strategy. But there’s more to it than turning a post into a slideshare. Find out how to update your old blog posts by adding new information and applying current best practices, like keywords, metadata, and even cultural references.
Addressing parental concerns when marketing technology for kids
Between studies that say technology is harmful and horror stories of kids so addicted to tech that they never come out of their rooms, marketing technology can be a hard sell. That’s why, if you’re marketing tech for kids this holiday season, don’t forget to engage their parents, too. So what’s a tech marketer to […]
Finally: the theory of everything for content marketing
Content marketing seems to reshape itself every year or so to accommodate a new model: the sales funnel, the marketing funnel, the customer experience funnel, etc. But what marketers really need is a Theory of Everything for content marketing.
5 things to know about outsourcing content marketing (updated 2020)
Outsourcing content creation can be tough. It’s a partnership that requires give-and-take on both sides. But brands can make a big difference by optimizing the way you work with outsourced content creators. Here are 5 things you can do today.
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