Long time, no post
COVID combined with three teenagers in three different high schools has been consuming a huge chunk of my days, and, since I didn’t want to slack off on my clients, I slacked off on marketing myself.
However, I’m still in business and still working on select projects. I give top priority to phone consultations — sort of a “teaching you to fish rather than fishing for you” arrangement. But I’m always up for the right project, so please get in touch if you think I can help you!
Go to any big-box retailer the day after Halloween, and you’re likely to discover employees tripping all over each other, wiping away any vestiges of Halloween and flooding the sales floor in a tsunami of Christmas cheer. And thus begins the mad dash that won’t end until January, accompanied every step of…
Georgia O’Keeffe once said, “I don’t very much enjoy looking at paintings in general. I know too much about them. I take them apart.” I’m the same way about reading. No matter how engrossed I am, I always notice grammatical errors. Or think of a better way a passage could…
Because if you think the industry you’re writing for is boring, you’re either talking to the wrong audience or don’t understand the first thing about what makes your customers tick. I know what you’re thinking: There are some things that are objectively boring — except to total nerds who live in…
Content marketing is about more than generating leads and traffic. Great content communicates — and that doesn’t start on your blog. It starts on your home page. With so much focus on content that’s new, fresh, original, dynamic (you can fill in the rest of the blanks), static content is often neglected.…
“Content marketing” comes in many shapes and sizes: blog posts, social media updates, infographics, memes, gifs, videos, white papers, emails, e-books, podcasts, etc. If there’s some way a given type of communication can be used to further a company’s business goals, you can be sure that somebody is doing it…
Great content that attracts attention and engages an enthusiastic audience needs both substance and style. This post includes tips on how to improve specific aspects of style in your content marketing posts.
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