I bet I know what you’re thinking: “Here’s another entitled brat thinking it’s my job to please her when I’m the one paying!” Right? But that’s not what this post is about. Rather than a lecture on the right way to treat a freelancer, I want to tell you how to become that one client […]
Irony vs. coincidence, and why O. Henry had it right
Not only does your content need to deliver value; it needs to be credible. One of the quickest ways to lose credibility is poor writing. And one of the biggest offenders is the word “irony.” If you use that word in your content marketing, there’s a good chance you’re doing it wrong.
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