Professional content marketers spend all day online — researching, writing, editing, and, yes, spending time on social media. Sometimes we’re writing for a client and are looking for a relevant, reputable source to link to. Sometimes we’re scouring our social media feeds to look for posts we can share with our own network. At the […]
4 tips for when you don’t know what to post on Instagram
I should probably turn in my content marketing license, because I never know what to post on Instagram. Seriously — my dog has more Instagram followers than I do. You’re probably thinking “OK, boomer.” And, if you’re not, maybe you should be. After all, I know the statistics: Instagram has more than one billion active […]
Proud to be included in this amazing resource!
I’m very proud to be included in this list (I’m #12). Miles Anthony Smith did an amazing job of curating this resource listing top-notch content marketing agencies as well as personal advice from experts in the field. Enjoy! 65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths […]
The truth about why you’re not getting backlinks
The reason you’re not getting backlinks is because professional content strategists and content creators know all the same tricks and can spot them a mile away.
Did the Jetsons worry that Rosie was a spy, with a network of IoT devices?
Our lives are now eerily similar to those of the Jetsons. But they just enjoyed the conveniences provided by Rosie and all of their other smart devices. Unlike us, they never seemed to worry that the IoT was spying on them — or inviting a hacker into their home.
Digital nomads: An untapped army of brand ambassadors
Digital nomads are ideal ambassadors for brands who want to enhance their image around the world. The keys to success are finding the right brand ambassadors, deciding what at you want them to do, and navigating the legal requirements.
“Traffic is everything!” is the big lie of content marketing
Far too many content marketing “best practices” focus on driving traffic. But driving traffic only matters if your money comes from ad revenue. If you’re selling a product or service, the only traffic that matters is the kind that converts.
Got online privacy? Not as much as you think.
Online privacy is an oxymoron. Thanks to tracking and big data analytics, the internet knows you better than you know yourself.
What are digital policies, and why do you need them?
Digital policies aren’t just for global organizations. Solopreneurs, bloggers, SMBs, and everyone in between need them, too. And the bigger you are, the more complex your decisions become. From the smallest mom-and-pop business to the largest corporation, “The Power of Digital Policy: A Practical Guide to Minimizing Risk and Maximizing Opportunity for Your Organization” will walk you through the process of developing digital policies and making them part of your culture.
Why “global warming” just might be the biggest marketing fail ever
Why “global warming” just might be the biggest marketing fail ever: The “global warming” debate ramps up every time we have an unusually cold winter — something that could easily have been avoided had scientists called it “climate change” from the beginning. Because you’re marketing even when you don’t realize it.
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