My 14-year-old daughter said she feels like we’re living in a book but don’t know we’re living in a book. I feel like we’re living in a movie and somebody pressed “pause.” I can only say that because my husband, three teens, two dogs, and myself are safely “sheltering at home.” But all we have […]
Ghostwriting is dead. Long live content marketing.
It’s been way too long since I’ve had time to pay attention to my own content marketing blog, but this post I wrote for nDash reflects my thoughts on the status and ethics of ghostwriting in 2020. Enjoy!
Inspiration for content creators during the pandemic
Over the past week or so, I’ve been listening to the coronavirus news and struggling with the question of whether or not to continue business as usual. Because, while working from home is the norm for my husband and me, we’re finding that some of our contacts seem to be off the grid. Hopefully, they’re […]
Top 8 mistakes that keep people from sharing your content
Professional content marketers spend all day online — researching, writing, editing, and, yes, spending time on social media. Sometimes we’re writing for a client and are looking for a relevant, reputable source to link to. Sometimes we’re scouring our social media feeds to look for posts we can share with our own network. At the […]
4 tips for when you don’t know what to post on Instagram
I should probably turn in my content marketing license, because I never know what to post on Instagram. Seriously — my dog has more Instagram followers than I do. You’re probably thinking “OK, boomer.” And, if you’re not, maybe you should be. After all, I know the statistics: Instagram has more than one billion active […]
Proud to be included in this amazing resource!
I’m very proud to be included in this list (I’m #12). Miles Anthony Smith did an amazing job of curating this resource listing top-notch content marketing agencies as well as personal advice from experts in the field. Enjoy! 65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths […]
The truth about why you’re not getting backlinks
The reason you’re not getting backlinks is because professional content strategists and content creators know all the same tricks and can spot them a mile away.
Did the Jetsons worry that Rosie was a spy, with a network of IoT devices?
Our lives are now eerily similar to those of the Jetsons. But they just enjoyed the conveniences provided by Rosie and all of their other smart devices. Unlike us, they never seemed to worry that the IoT was spying on them — or inviting a hacker into their home.
Digital nomads: An untapped army of brand ambassadors
Digital nomads are ideal ambassadors for brands who want to enhance their image around the world. The keys to success are finding the right brand ambassadors, deciding what at you want them to do, and navigating the legal requirements.
“Traffic is everything!” is the big lie of content marketing
Far too many content marketing “best practices” focus on driving traffic. But driving traffic only matters if your money comes from ad revenue. If you’re selling a product or service, the only traffic that matters is the kind that converts.
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