The holiday season is fast approaching, and I’ve been thinking a lot about how content marketers should approach it. After all, this whole year has been unlike anything we’ve experienced before, and there’s no reason to expect the holidays to be any different. The same old holiday content marketing strategies that brands have used for […]
How Fine Cooking, a much-loved cooking magazine, ghosted its community
And how that community responded This post started when the Fine Cooking website, which I had visited just the day before, suddenly redirected me to Food and Wine. No landing page, no pop-up notification, and no response to the Tweets I sent to both publications. It was complete and total ghosting by a magazine I […]
Why my content marketing blog often flies in the face of best practices
What you’ll read on my content marketing blog is a little different than the advice you’ll get from most content marketing resources. The advice on keyword research Neil Patel offers, for example, is based on the idea that you have to know what keywords your audience is searching for, how many people are searching for […]
While the world is on pause, get your own content in order
My 14-year-old daughter said she feels like we’re living in a book but don’t know we’re living in a book. I feel like we’re living in a movie and somebody pressed “pause.” I can only say that because my husband, three teens, two dogs, and myself are safely “sheltering at home.” But all we have […]
Ghostwriting is dead. Long live content marketing.
It’s been way too long since I’ve had time to pay attention to my own content marketing blog, but this post I wrote for nDash reflects my thoughts on the status and ethics of ghostwriting in 2020. Enjoy!
Inspiration for content creators during the pandemic
Over the past week or so, I’ve been listening to the coronavirus news and struggling with the question of whether or not to continue business as usual. Because, while working from home is the norm for my husband and me, we’re finding that some of our contacts seem to be off the grid. Hopefully, they’re […]
Top 8 mistakes that keep people from sharing your content
Professional content marketers spend all day online — researching, writing, editing, and, yes, spending time on social media. Sometimes we’re writing for a client and are looking for a relevant, reputable source to link to. Sometimes we’re scouring our social media feeds to look for posts we can share with our own network. At the […]
4 tips for when you don’t know what to post on Instagram
I should probably turn in my content marketing license, because I never know what to post on Instagram. Seriously — my dog has more Instagram followers than I do. You’re probably thinking “OK, boomer.” And, if you’re not, maybe you should be. After all, I know the statistics: Instagram has more than one billion active […]
Proud to be included in this amazing resource!
I’m very proud to be included in this list (I’m #12). Miles Anthony Smith did an amazing job of curating this resource listing top-notch content marketing agencies as well as personal advice from experts in the field. Enjoy! 65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths […]
The truth about why your backlink strategies aren’t working
The reason you’re not getting backlinks is because professional content strategists and content creators know all the same tricks and can spot them a mile away.
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