I get to do what I love
I knew I wanted to be a writer in second grade. Our teacher told us to write a story using our spelling words, and I got so wrapped up in the story I forgot all about my spelling words.
A few decades later, I’m a content marketer working from my home office with my best buddy (Mavis, the Australian Shepherd) at my feet. I don’t forget about the spelling words anymore. And I definitely don’t forget that the words I write should help you reach your content marketing goals, whether that’s driving traffic, establishing thought leadership and credibility, or guiding customers through the sales funnel.
I like to develop long-term relationships with my clients — the more I know about you and your business, the more targeted my content will be.
While I’m happy to write for you if you already have a documented strategy, I really love helping clients develop a strategy, identify topics that address customer pain points, etc.
But whether I work with you on strategy or individual pieces of content, all of my work is based on your answer to a simple question:
“What do you want people to think, do, or feel after reading this?”
What services do I offer?
I work with both agencies and brands to deliver everything from a complete content marketing strategy to individual pieces of content. I don’t have boilerplate services; I work with you to develop a custom solution.
With that said, here are a few of the ways I help my clients:
- Identifying what my client wants to accomplish (generating traffic, establishing credibility through thought leadership, driving conversions, etc.)
- Identifying blog post topics that will achieve those goals: For businesses that are just getting started, we may decide to create SEO-driven content to help the business start ranking in search results. For established clients, we’d probably switch from keyword SEO to semantic search, identifying customer pain points and creating content that answers their questions and solves their pain points (which, ideally, would include a CTA to the client’s products/services).
- Taking care of all of the little details that help get your content in front of the right people: optimizing metadata, linking from the new post to older ones, editing older posts to connect to the new one via relevant anchor text, making recommendations for promotion and syndication, etc.)
My primary goal is to make sure the content I write for you accomplishes its purpose. (I don’t write content that just takes up space.)
- I’m comfortable writing for just about any industry. I’m an experienced researcher, and even if I’m not an expert in your industry, I am an expert in business. I may not understand exactly how you make your widget, but I do understand that you have to sell it for more than it cost you to produce it. I understand business processes, digital transformation, challenges in getting raw materials, changes in logistics and supply change, the pressure brick-and-mortar retailers feel from e-commerce sites, etc. Even if I can’t make a widget, I can connect all the dots.
- I vet my sources carefully and won’t link to a site that will embarrass you.
- I make every effort to understand and adopt your tone of voice so that your content sounds like you, not me.
It’s also important to know that I’ll push back when I think you’re on the wrong track. My clients don’t pay me to write content that sends the wrong message or targets the wrong audience. (I always mind my southern manners, but if you’re looking for somebody who will just write from a content brief without asking any questions, you probably wouldn’t like me very much.)
If you think we’d make a good team, I’d love to hear from you and learn more about your business!