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Month: January 2019

Why “global warming” just might be the biggest marketing fail ever

Why “global warming” just might be the biggest marketing fail ever

Jan 31, 2019

Why “global warming” just might be the biggest marketing fail ever: The “global warming” debate ramps up every time we have an unusually cold winter — something that could easily have been avoided had scientists called it “climate change” from the beginning. Because you’re marketing even when you don’t realize it.

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How to update your old blog posts with an extreme makeover

How to update your old blog posts with an extreme makeover

Jan 7, 2019

Repurposing old content is an important part of content strategy. But there’s more to it than turning a post into a slideshare. Find out how to update your old blog posts by adding new information and applying current best practices, like keywords, metadata, and even cultural references.

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