Month: July 2018

Finally: the theory of everything for content marketing

Jul 30, 2018

Content marketing seems to reshape itself every year or so to accommodate a new model: the sales funnel, the marketing funnel, the customer experience funnel, etc. But what marketers really need is a Theory of Everything for content marketing.

5 things you need to know about outsourcing content marketing (updated 2019)

Jul 15, 2018

Outsourcing content creation can be tough. It’s a partnership that requires give-and-take on both sides. But brands can make a big difference by optimizing the way you work with outsourced content creators. Here are 5 things you can do today.

Month: July 2018

Finally: the theory of everything for content marketing

5 things you need to know about outsourcing content marketing (updated 2019)

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