And why it’s so important to not let expertise get in the way. When it comes to content marketing, “know your audience” is advice akin to “eat fruits and vegetables every day.” Everybody knows that. But there’s a big difference between knowing an audience and seeing your content through their eyes. Knowing your audience Here’s […]
Archives for March 2017
The pros and cons of content curation
Not all employees are enthusiastic about your product or service. Support positions like Accounting and HR aren’t product-specific. If you want to engage those employees in your social media outreach, you have to give them a reason that makes sense to them. Otherwise, sharing your content is just spammy and weird.