With Black Friday and Cyber Monday (well, almost) in the rearview mirror, small businesses everywhere are thinking about publishing content that has a holiday tie-in. Retailers have it made, but the tie-in isn’t so obvious for B2Bs. Sure, if you sell commercial roofing systems you could talk about winter roof prep and remind customers that they […]
Archives for November 2016
Should you have holiday-themed content under your tree?
Go to any big-box retailer the day after Halloween, and you’re likely to discover employees tripping all over each other, wiping away any vestiges of Halloween and flooding the sales floor in a tsunami of Christmas cheer. And thus begins the mad dash that won’t end until January, accompanied every step of the way by a soundtrack […]
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