The Curse of Knowledge: Don’t let your experience undermine your business
Georgia O’Keeffe once said, “I don’t very much enjoy looking at paintings in...
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Month: October 2016
Everything you’ve heard about writing content for boring industries is wrong
Are you the guy (or gal) sitting at the end of the bar, crying into your beer about how your...
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Before the Blog: 8 Essential Content Elements Your Site Must Have
Content marketing is about more than generating leads and traffic. Great content communicates...
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Beginners’ Guide to SEO and SERP: Things You Can Do Today
When I first launched this website, I didn’t even want to think about SEO and SERP....
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9 Reasons to Fire Your Freelance Content Writer Today
What do content writers and cable companies have in common? Answer: Low expectations....
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Content Marketing Best Practices for Small and Medium Businesses
“Content marketing” comes in many shapes and sizes: blog posts, social media updates,...
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