Georgia O’Keeffe once said, “I don’t very much enjoy looking at paintings in general. I know too much about them. I take them apart.” I’m the same way about reading. No matter how engrossed I am, I always notice grammatical errors. Or think of a better way a passage could have been worded. It’s distracting. […]
Archives for October 2016
Everything you’ve heard about writing content for boring industries is wrong
Because if you think the industry you’re writing for is boring, you’re either talking to the wrong audience or don’t understand the first thing about what makes your customers tick. I know what you’re thinking: There are some things that are objectively boring — except to total nerds who live in their parents’ basements and never […]
Before the Blog: 8 Essential Content Elements Your Site Must Have
Content marketing is about more than generating leads and traffic. Great content communicates — and that doesn’t start on your blog. It starts on your home page. With so much focus on content that’s new, fresh, original, dynamic (you can fill in the rest of the blanks), static content is often neglected. But that static content — […]
Content Marketing Best Practices for Small and Medium Businesses
“Content marketing” comes in many shapes and sizes: blog posts, social media updates, infographics, memes, gifs, videos, white papers, emails, e-books, podcasts, etc. If there’s some way a given type of communication can be used to further a company’s business goals, you can be sure that somebody is doing it — and doing it well. […]
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