Georgia O’Keeffe once said, “I don’t very much enjoy looking at paintings in general. I know too much about them. I take them apart.” I’m the same way about reading. No matter how engrossed I am, I always notice grammatical errors. Or think of a better way a passage could have been worded. It’s distracting. […]
Archives for October 2016
Everything you’ve heard about writing content for boring industries is wrong
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Are you the guy (or gal) sitting at the end of the bar, crying into your beer about how your industry is so boring you can’t possibly think of one more interesting thing to write about? Get over yourself and start […]
Before the Blog: 8 Essential Content Elements Your Site Must Have
Content marketing is about more than generating leads and traffic. Great content communicates — and that doesn’t start on your blog. It starts on your home page. With so much focus on content that’s new, fresh, original, dynamic (you can fill in the rest of the blanks), static content is often neglected. But that static content — […]
Beginners’ Guide to SEO and SERP: Things You Can Do Today
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] When I first launched this website, I didn’t even want to think about SEO and SERP. It seemed like this big, scary, two-headed monstrosity — one I would never understand — lurking in the corner, just waiting to pull me into a virtual abyss. […]
Content Marketing Best Practices for Small and Medium Businesses
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]”Content marketing” comes in many shapes and sizes: blog posts, social media updates, infographics, memes, gifs, videos, white papers, emails, e-books, podcasts, etc. If there’s some way a given type of communication can be used to further a company’s business goals, […]
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