Great content that attracts attention and engages an enthusiastic audience needs both substance and style. This post includes tips on how to improve specific aspects of style in your content marketing posts.
Archives for September 2016
Content marketing for SMBs: Things to write about that are better than funny cat videos
If you’re a small business, I’ve got some good news for you: There’s a whole crew of potential raving fans out there, ready to support you in any way they can. In a survey conducted by UPS: 41% of respondents said they’d rather support a small business over its larger counterpart — even if prices […]
Outsourcing content creation: How to master the logistics
Whether it’s because you hate to write or are simply too busy running your business, you’ve decided to outsource content creation. You feel a huge sense of relief, right? Sure…until you realize that outsourcing content creation opens up what we here in the South call “a whole ‘nother” set of challenges. That’s why so many […]
How to Write a Content Brief That Will Help Your Writer Deliver the Goods
I often use a cooking analogy when I’m writing about writing. That’s because content is a lot like chocolate chip cookies, hamburgers, bread, or anything else where there’s a gazillion different ways to make it. So if you just tell your writer you want bread, you could end up with white, wheat, rye, pumpernickel, even […]
Content marketing mistakes: 9 reasons people hate your site
When it comes to content marketing, few things are more unsettling than the feeling that you’re shouting into a bottomless pit — not only does no one care; they don’t even notice. You feel like you could offer to give all of your stuff away without arousing the first flicker of interest. The truth is, that’s not […]
Content marketing: Should small businesses even bother?
My three kids are close in age. As in really close — all three were born in under three years, and the younger two are only 11 months apart. I still remember how overwhelmed I felt with a newborn, an unsteady walker, and a very stubborn toddler. Forget teaching my babies to sign; I was too busy changing […]
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