It depends. The pay range for freelance writers is huge — like Walmart to Tiffany’s huge. Most of the time, that price difference is reflected in quality and scope, starting with writers who churn out generic copy that’s low in engagement but heavy in keywords, all the way up to content strategists who help you devise […]
Archives for August 2016
3 questions to answer before you spend a single cent on content marketing
Feel like you don’t even know where to start when it comes to content marketing? A lot of businesses — especially small businesses and startups — don’t. Start right here — I’ll walk you through it. What do you want to accomplish? As usual, mom was right. “Because everybody else is doing it,” isn’t a […]
Should your content have writer bylines?
By now, most businesses know that, if you don’t blog, you don’t exist (in the minds of consumers, that is): Businesses with a blog have over 400% more indexed pages than those without. Businesses that blog get 97% more inbound links than those that don’t. B2B businesses that blog get 67% more leads than those […]
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