There’s a good chance you’re writing content for the wrong audience
If your content isn’t gaining traction, you might want to make sure you’re talking to...
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Month: April 2016
Why you might not want to hire a writer who’s a subject-matter expert
I almost pulled my graying hair out today over an email…yet another “writer...
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Sure, a full content strategy is ideal. But I live in the real world.
I may be a cradle Catholic, but I’m a heretic when it comes to content marketing. Who...
Read MoreDon’t worry…publishing content does NOT mean giving away your secrets.
When you live and breathe content marketing every day, clients’ concerns can sometimes take you by surprise. One question I didn’t anticipate but that I’ve heard more than once from clients who sell a...
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If You’re Not Posting Content In LinkedIn Groups, You’re Missing Out
There are lots of posts out there talking about how businesses that ignore content marketing are...
Read MoreYou’ve Finally Got Your First Piece of Awesome Content. Now…What Should You Do with It?
Most of us tend to think that our own little world is the center of the universe, and that...
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