Patti Podnar Content Marketing
Strategy and Consulting
Why do you want content?
For a lot of people, the answer is, “because everyone else is doing it.”
And there’s some truth to that. In today’s market, you don’t really exist if you don’t have an online presence.
But if that’s your only reason, creating a simple website isn’t all that hard. And you can publish blog posts about your latest business accomplishments, your new product line, what goes on behind the scenes in your office, etc.
But, since you’re here, you probably want content means business. And that means developing a clear content strategy that supports your business goals.
If your business relies on ad revenue, the purpose may be to drive traffic.
If you’re a B2C business selling a high-tech product, the purpose may be to show customers what they can do with it — to show them what’s possible.
If your help desk is getting slammed with the same question over and over, the purpose may be to reduce the number of calls by educating your customers.
If you’re getting a lot of damaged returns, the purpose may be to teach customers how to use your product without breaking it.
If you’re a B2B business providing data security services, the purpose of your content may be to reassure clients that you’re more than prepared to handle security threats.
What I’ve found is that a lot of clients need help connecting those goals to the content they publish. And unless you’re staking your digital claim just to let the world know you exist, content without a purpose just takes up space.
That’s where I come in. I take everything I learned from decades of writing — both as an internal employee and as a freelancer — and I consult with my clients to connect their business goals to their content so that, when they publish, it’s content that matters.
Whether you’re interested in a one-time consulting call to help make sure you’re on the right track, or a partner who will collaborate with you on your long-term content strategy and even write the content, I’d love to help!
Patti is a rare breed of individual, whose skillset spans those of a content strategist, marketer, writer, and analyst. She can quickly grasp complex issues, cut through the noise, and develop ideas, material, and campaigns that resonate with audiences and produce results. She is fast, innovative, and resourceful, and able to think holistically about messaging, which make her an asset to any engagement.
– Kristina Podnar, Digital Governance Consultant
“Patti is one of the best writers I’ve ever worked with, and the content that she produces is consistently solid. She’s very thorough in her work, asks the right questions, and is incredibly open to feedback. I know that when Patti works on an assignment, she’ll handle it professionally and thoroughly. Highly recommend!”
-Rachel Winstead, Content Manager