Content Marketing Strategy, Creation, & Consulting
Why do you want content?
For a lot of people, the answer is, “because everyone else is doing it.”
And there’s some truth to that. In today’s market, you don’t really exist if you don’t have an online presence.
But if that’s your only reason, creating a simple website isn’t all that hard. And you can publish blog posts about your latest business accomplishments, your new product line, what goes on behind the scenes in your office, etc.
But, since you’re here, you probably want content means business. And that means developing a clear content strategy that supports your business goals.
If your business relies on ad revenue, the purpose may be to drive traffic.
If you’re a B2C business selling a high-tech product, the purpose may be to show customers what they can do with it — to show them what’s possible.
If your help desk is getting slammed with the same question over and over, the purpose may be to reduce the number of calls by educating your customers.
If you’re getting a lot of damaged returns, the purpose may be to teach customers how to use your product without breaking it.
If you’re a B2B business providing data security services, the purpose of your content may be to reassure clients that you’re more than prepared to handle security threats.
What I’ve found is that a lot of clients need help connecting those goals to the content they publish. And unless you’re staking your digital claim just to let the world know you exist, content without a purpose just takes up space.
That’s where I come in. I take everything I learned from decades of writing — both as an internal employee and as a freelancer — and I consult with my clients to connect their business goals to their content so that, when they publish, it’s content that matters.
Who should hire me
Anyone who wants a content marketing partner: Someone who can help you create a content strategy, who will politely push back on any content that is targeting the wrong audience or doesn’t serve your business goals, who will ask questions about things you take for granted, etc. You should hire me if you want to collaborate with someone who delivers more than you ask for.
Who shouldn’t hire me
If you’ve got your strategy all figured out and just want a writer who will work straight from a content brief and give you exactly what you ask for (even if it’s not what you need), don’t hire me. There are plenty of places where you can hire writers to churn out content — and they’ll be far less expensive.
I would never recommend paying for more than you need. But I also think you should be very clear as to what you need before making that decision.